> For the complete documentation index, see [llms.txt](https://docs.adyntel.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adyntel.com/ad-libraries/paid-vs-organic-keywords.md).

# Paid vs organic keywords

{% hint style="success" %}
You first need to create an account, you can sign up [here](https://app.adyntel.com/signup) to receive 50 credits to test it out.
{% endhint %}

This endpoint offers an overview of paid and organic keywords for a domain, with estimation of budgets and CPC included.

{% hint style="warning" %}
Company domain has to be passed in the 'company.com' format, meaning all prefixes like 'https\://' or '[www](http://www).' need to be removed.
{% endhint %}

##

## API endpoint

<mark style="color:green;">`POST`</mark> `api.adyntel.com/domain-keywords`

*Get all the details using the company domain as the input.*

### Headers <a href="#headers" id="headers"></a>

<table><thead><tr><th>Name</th><th>Value</th><th data-type="checkbox">Required</th></tr></thead><tbody><tr><td>Content-Type</td><td><code>application/json</code></td><td>true</td></tr></tbody></table>

### &#x20;<a href="#undefined" id="undefined"></a>

### Body <a href="#body" id="body"></a>

<table><thead><tr><th>Name</th><th>Type</th><th>Description</th><th data-type="checkbox">Required</th></tr></thead><tbody><tr><td><code>api_key</code></td><td>string</td><td>Adyntel API key</td><td>true</td></tr><tr><td><code>email</code></td><td>number</td><td>Adyntel account email</td><td>true</td></tr><tr><td><code>company_domain</code></td><td>string</td><td>Company website (without www or http)</td><td>true</td></tr></tbody></table>

### Example request

```
{
    "api_key": "hd-nndgi7gy6b3kdsgd-a",
    "email": "elon@tesla.com",
    "company_domain": "lokalise.com"
}
```

### Example response

The "organic" and "paid" objects contain the absolut numbers while "organic\_percentages" and "paid\_percentages" contains percetanges.&#x20;

For example, `pos_1` from `organic_percentages` is calculated by dividing `pos_1`  to `count` from `organic` and represents the percentage of organic keywords ranking 1st out of all the keywords.

```
{
    "organic": {
        "pos_1": 379,
        "pos_2_3": 1035,
        "pos_4_10": 3364,
        "pos_11_20": 4110,
        "pos_21_30": 4835,
        "pos_31_40": 4781,
        "pos_41_50": 3728,
        "pos_51_60": 2663,
        "pos_61_70": 2260,
        "pos_71_80": 2022,
        "pos_81_90": 1540,
        "pos_91_100": 1004,
        "count": 31721,
        "is_new": 11585,
        "is_up": 9083,
        "is_down": 8971,
        "is_lost": 0,
        "estimated_traffic": 371656
    },
    "organic_percentages": {
        "pos_1": 1.19,
        "pos_2_3": 3.26,
        "pos_4_10": 10.6,
        "pos_11_20": 12.96,
        "pos_21_30": 15.24,
        "pos_31_40": 15.07,
        "pos_41_50": 11.75,
        "pos_51_60": 8.4,
        "pos_61_70": 7.12,
        "pos_71_80": 6.37,
        "pos_81_90": 4.85,
        "pos_91_100": 3.17,
        "is_new": 36.52,
        "is_up": 28.63,
        "is_down": 28.28,
        "is_lost": 0.0
    },
    "paid": {
        "pos_1": 82,
        "pos_2_3": 11,
        "pos_4_10": 1,
        "pos_11_20": 0,
        "pos_21_30": 0,
        "pos_31_40": 0,
        "pos_41_50": 0,
        "pos_51_60": 0,
        "pos_61_70": 0,
        "pos_71_80": 0,
        "pos_81_90": 0,
        "pos_91_100": 0,
        "count": 94,
        "is_new": 88,
        "is_up": 1,
        "is_down": 1,
        "is_lost": 0,
        "estimated_traffic": 8812,
        "estimated_ad_budget": 47297,
        "estimated_avg_cpc": 5.37
    },
    "paid_percentages": {
        "pos_1": 87.23,
        "pos_2_3": 11.7,
        "pos_4_10": 1.06,
        "pos_11_20": 0.0,
        "pos_21_30": 0.0,
        "pos_31_40": 0.0,
        "pos_41_50": 0.0,
        "pos_51_60": 0.0,
        "pos_61_70": 0.0,
        "pos_71_80": 0.0,
        "pos_81_90": 0.0,
        "pos_91_100": 0.0,
        "is_new": 93.62,
        "is_up": 1.06,
        "is_down": 1.06,
        "is_lost": 0.0
    }
}
```