Adyntel Documentation
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  1. Ad Libraries

Paid vs organic keywords

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Last updated 11 hours ago

You first need to create an account, you can sign up to receive 50 credits to test it out.

This endpoint offers an overview of paid and organic keywords for a domain, with estimation of budgets and CPC included.

Company domain has to be passed in the 'company.com' format, meaning all prefixes like 'https://' or 'www.' need to be removed.

API endpoint

POST api.adyntel.com/domain-keywords

Get all the details using the company domain as the input.

Headers

Name
Value
Required

Content-Type

application/json

Body

Name
Type
Description
Required

api_key

string

Adyntel API key

email

number

Adyntel account email

company_domain

string

Company website (without www or http)

Example request

{
    "api_key": "hd-nndgi7gy6b3kdsgd-a",
    "email": "elon@tesla.com",
    "company_domain": "lokalise.com"
}

Example response

The "organic" and "paid" objects contain the absolut numbers while "organic_percentages" and "paid_percentages" contains percetanges.

For example, pos_1 from organic_percentages is calculated by dividing pos_1 to count from organic and represents the percentage of organic keywords ranking 1st out of all the keywords.

{
    "organic": {
        "pos_1": 379,
        "pos_2_3": 1035,
        "pos_4_10": 3364,
        "pos_11_20": 4110,
        "pos_21_30": 4835,
        "pos_31_40": 4781,
        "pos_41_50": 3728,
        "pos_51_60": 2663,
        "pos_61_70": 2260,
        "pos_71_80": 2022,
        "pos_81_90": 1540,
        "pos_91_100": 1004,
        "count": 31721,
        "is_new": 11585,
        "is_up": 9083,
        "is_down": 8971,
        "is_lost": 0,
        "estimated_traffic": 371656
    },
    "organic_percentages": {
        "pos_1": 1.19,
        "pos_2_3": 3.26,
        "pos_4_10": 10.6,
        "pos_11_20": 12.96,
        "pos_21_30": 15.24,
        "pos_31_40": 15.07,
        "pos_41_50": 11.75,
        "pos_51_60": 8.4,
        "pos_61_70": 7.12,
        "pos_71_80": 6.37,
        "pos_81_90": 4.85,
        "pos_91_100": 3.17,
        "is_new": 36.52,
        "is_up": 28.63,
        "is_down": 28.28,
        "is_lost": 0.0
    },
    "paid": {
        "pos_1": 82,
        "pos_2_3": 11,
        "pos_4_10": 1,
        "pos_11_20": 0,
        "pos_21_30": 0,
        "pos_31_40": 0,
        "pos_41_50": 0,
        "pos_51_60": 0,
        "pos_61_70": 0,
        "pos_71_80": 0,
        "pos_81_90": 0,
        "pos_91_100": 0,
        "count": 94,
        "is_new": 88,
        "is_up": 1,
        "is_down": 1,
        "is_lost": 0,
        "estimated_traffic": 8812,
        "estimated_ad_budget": 47297,
        "estimated_avg_cpc": 5.37
    },
    "paid_percentages": {
        "pos_1": 87.23,
        "pos_2_3": 11.7,
        "pos_4_10": 1.06,
        "pos_11_20": 0.0,
        "pos_21_30": 0.0,
        "pos_31_40": 0.0,
        "pos_41_50": 0.0,
        "pos_51_60": 0.0,
        "pos_61_70": 0.0,
        "pos_71_80": 0.0,
        "pos_81_90": 0.0,
        "pos_91_100": 0.0,
        "is_new": 93.62,
        "is_up": 1.06,
        "is_down": 1.06,
        "is_lost": 0.0
    }
}
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